Real leadership begins with the capacity
to know yourself clearly enough
to trust yourself.

I help high-achieving women recognize the adaptive patterns that are quietly costing them — in their leadership, their relationships, and their sense of self.

Through the wisdom of horses and the Cowgirl's Compass, they discover they don't have to choose between connection and respect. They can have both — and lead from that place.

About Jocelyn

Leadership is about proving yourself. Or is it?

By 22, I wore a power suit and heels every day, supervising a team of accounting clerks at an oil company while studying nights and weekends for my CPA designation. I was driven, competent and determined to earn my place. You worked harder than everyone else. You stayed strong. You didn’t show weakness.

That mindset served me well — until horses entered my life.

I married a rancher’s son, and the horses quietly dismantled everything I thought I knew about leadership.

They rocked my world. Not because they were difficult. Because they were the most honest and present beings I’d ever interacted with.

Horses don't respond to credentials. They don't care how hard you've worked or how much you've proven yourself. They respond to presence. To congruence. To whether what you're projecting on the outside matches what's actually happening on the inside.

I came in with classic Driver energy — direct, results-focused, certain about what needed to happen. And the horses avoided me. Not dramatically. Just steadily, until I understood that what I thought was confidence was landing as pressure. They walk all over doormats and they avoid bullies. And I had to get honest about which one I was becoming.

Learning tenderness wasn't a philosophical choice. It was the only thing that worked to create a relationship with them.

Not dramatically. Just steadily enough that I had to confront an uncomfortable truth: toughness without tenderness creates distance, not trust.

That lesson changed everything.

Over the years, the horses taught me more about leadership than any corporate training ever did. One of the clearest lessons came from two brothers in a pasture.

Colorado ruled through force. Ricky led through trust.

Colorado controlled the best hay pile and kept others in line with intimidation. Ricky created connection. Horses chose to be near him because they felt safe there. And when Ricky moved, the herd followed — not because they had to, but because they wanted to.

That distinction became foundational to my work.

Real leadership is not about authority.
It’s about the kind of presence that makes others feel safe enough to trust.

In 2012, I became certified in the Equine Gestalt Coaching Method to help other women experience the transformational wisdom horses had given me. Then life deepened the lesson again.

In 2014, I was diagnosed with Stage IVa cancer.

Treatment and recovery changed me profoundly. The sharpness and stamina I had built my identity around were no longer reliable in the same way. Nearly two years later, the employer I had worked for over thirteen years declared bankruptcy the very day I was medically cleared to return full-time.

Poof! The career I had spent decades building disappeared in a single day.

But surviving cancer puts a job loss into perspective.

In the quiet that followed, something became unmistakably clear: leadership built on performance, control and self-abandonment is fragile. True leadership begins with self-trust. With grounded presence. With the courage to stop performing and start living in alignment with your values.

That understanding became the foundation for everything I teach today.

Through retreats, coaching, speaking and horse-guided experiences, I help accomplished women develop relational intelligence, grounded confidence and compassionate leadership — without losing themselves in the process.

My work blends decades of corporate leadership experience, horsemanship, coaching, public speaking and lived resilience to help women lead with tenderness, toughness, truth and tact.

Not becoming harder.
Becoming whole.

Today, I live in the foothills of the Canadian Rockies with my horses and dogs, where I host transformational retreats and leadership experiences for women ready to lead differently.

Because the most powerful leaders are not the loudest people in the room.

They are the people others genuinely choose to follow.

Jocelyn believes leadership is measured not only by professional success, but by the willingness to contribute to community, mentor others and create spaces where people feel seen, supported and encouraged to grow.

Her volunteer and community involvement has included:

• Coaching and mentoring Calgary Stampede Princess contestants in public speaking and leadership development since 2022
• Supporting cancer patients and caregivers as a Community Connector for Wellspring Alberta since 2021
• More than a decade of leadership and mentorship through Toastmasters International, serving as District 42 Director for southern Alberta and southern Saskatchewan in 2020 (when over 120 clubs went from in-person meetings to online).
• Serving on Boards and leadership teams for volunteer and community organizations such as PALS (Pet Access League Society) and Journeys Therapeutic Riding Society
• Judging speech, leadership and equestrian events across Alberta
• Supporting youth and women in developing confidence, communication and authentic leadership