About Jocelyn

Compassionate Leadership

Jocelyn has a unique combination of over thirty years of:

  • supervisory and management experience as a CPA/CGA (Chartered Professional Accountant)
  • horsemanship as a breeder and competitor in the Peruvian Horse show world

She completed a two-year certification in partnering with horses to help people overcome unfinished business and improve their lives in 2012. That training helped her survive and heal from diagnosis and treatment of advanced stage cancer in 2014.

 “My friends tell me that they often feel dismissed, unappreciated or even invisible. I used to feel that way, too. I turned myself inside out trying to make others more comfortable. Then life changed for me.

I discovered my love of horses as an adult, already determinedly climbing the corporate ladder. I wanted my horses to love me, so I didn’t want to set boundaries or to discipline inappropriate, or even dangerous, behaviour. I was shocked to learn that horses can be bullies.  They took over the role of leader and pushed me around while I gave them horse cookies and rewarded their disrespect.

I hired a great horse trainer and mentor who demonstrated that horses test us to see if we are a leader that will keep them SAFE. When I didn’t set boundaries, they didn’t trust me to take care of things. When I was too firm and began nitpicking them, they avoided me. The balance of drawing clear and fair boundaries – WITHOUT BECOMING A BULLY MYSELF – has become my life’s work.

My commitment is to help you discover and celebrate the compassionate leader that lives in YOU. “

    Jocelyn demonstrates authenticity from the tip of her silver head to the toes of her cowboy boots. Living in the foothills of the majestic Rocky Mountains, she’s survived Canadian winters, metastatic cancer and online dating. She supports women in uncovering their unshakeable beliefs and creating a code of behaviour to define prosperity on their own terms and guide their days in that direction.

    Have you designed your personal brand?

    Are you traveling the trail of an exceptional life?

    Click here to sign up to receive the simple four-step process to uncover your core values and create a code of conduct that will lead you to joy and moments of brilliance.

    Digging Deeper

    Jocelyn’s mission is to assist women in clarifying their values and defining a coherent code of conduct for themselves and those around them.

    Jocelyn grew up in the city, and spent her young adult years climbing the corporate ladder. She found her love of rural life in her late twenties. Horses taught her about living in the moment and being a cherished member of a herd. She completed a two-year program to become a Certified Practitioner of the Equine Gestalt Coaching Method and began a hobby business partnering with her horses to help people identify and remove obstacles that got in the way of living their dreams.

    When she was 52, Jocelyn thought she had the world by the tail. She had been working for ten years as Finance Manager at a natural gas processing facility ten minutes from home, four days per week. She planned to be there until she retired. She’d built an equine facility from raw land, and had an ongoing contract with a horse trainer from Peru to work with her horses each summer.

    She partnered with her horses to help a few private clients in her equine facilitated coaching side business. She ran small groups helping women to develop self-awareness and draw open-hearted boundaries. She had overcome an upbringing that discouraged risk-taking and learned to ride a motorcycle.

    It was early June, and her chiropractor asked her about a marble-sized lump on her neck. It had been there for a few months, and she felt terrific, so she’d ignored it. At her chiropractor’s request, she followed up with her family doctor, then an endocrinologist and finally an ENT (ear, nose and throat) surgeon who gave her the news no one ever wants to hear. “It’s cancer.”

    Before year-end, Jocelyn underwent two minor surgical biopsies, 33 radiation treatments, chemotherapy, and antibody therapy. She lost her salivary function, sense of taste, and the ability to eat. She was tube fed for two months, then on a primarily liquid diet for a year. It was one more year before she got her sense of taste back and could eat almost normally again, although her salivary function remains limited.

    During this two-year treatment and recovery period, many of the horses found new homes. Jocelyn’s gradual return to work program started about six months post-treatment, and eighteen months after diagnosis, she was declared “fit to work” and ineligible for any further long-term disability benefits. That same day, the natural gas processing facility that had been her employer for thirteen years declared bankruptcy and was shuttered.

    Jocelyn knew she couldn’t return to work in downtown Calgary. She didn’t have the energy she’d once had, and two and a half hours of day of commuting from the ranch and preparation of complicated financial statements were beyond her capabilities. She looked for a new career.

    Her mission became guiding women to develop self-awareness and resilience.  She joined Toastmasters to learn how to present herself better. She began to develop the women’s programs.

    Then she met a retired rodeo cowboy. She thought they’d share their love of horses and ride off into the sunset together. Her program ideas changed to incorporate his cowboy mystique and fabulous skill with horses into executive coaching programs. She made excuses for the many times he failed to complete his contributions to the partnership, both in business and in relationship. Finally, she surrendered to reality and used her experiences to write a cautionary novel about the experience.

    Today, she has realigned her goals. She took her core values of integrity, courage, compassion and community to  develop The Cowgirl’s Code – a code of conduct guiding herself and her relationships. She presents The Key to Cowgirl Confidence as both a keynote and personal development program, and finds peace and fulfillment as she lives her days in congruence with her core values and inspires others do the same.



    Jocelyn is author of As Buck Would Have It: A Cautionary Tale of Mature Online Romance in Cowboy Country

    “How could I have been so blind?”

    I wrote this novel after sharing dating “war stories” with my wonderful friends who had experienced similar stories of deception. Many of us were embarrassed at our naivete, and I wanted to cast a light on how being a trusting person can leave us at risk of manipulation. this book was not written to punish anyone. The intention is to stimulate conversation about creating resilience and becoming less susceptible to emotional fraud.

    Join our FB group for transformational discussions on building self-respect into ALL your relationships.



    Events are held primarily, though not exclusively, in southern Alberta.

    Call or Text Us

    (403) 369-8776

    Email Us