Cowgirl Confident is an attitude, not an outfit
A balance of tenderness and toughness, rooted in truth and delivered with tact.
It’s available to everyone, even if you never touch a horse or buy the boots.
Pull on your virtual or actual boots and join us for an unforgettable journey from people-pleaser to cowgirl confidence and compassionate leadership.
Have you been conditioned to walk small, talk soft – bearing the weight of everyone else’s comfort at the expense of your own?
Do you hesitate to share your opinions because you fear you may be seen as uninformed?
Do you fail to speak up when you feel dismissed or disrespected, fearing you’ll be thought of as bitchy?
Do you say to yourself, “It’s not that big a deal,” even when your guts are roiling and your throat aches with words unsaid?
I’ve been there. At twenty, I was working at an energy company, still playing high-school popularity games, and feeling dismissed, disrespected and even invisible. I wanted so much to be liked that I paid the price with my self-respect.
Join us if you’re ready to develop unapologetic presence without diminishing others and power without dominating others: horse-inspired, field-forged, and ready for any room.
Discover the woman inside who walks in truth and leads without apology.
Authentic. Unbridled. Unbranded.
Embrace Your Inner Cowgirl
No one consciously chooses to follow a bully.
Watch as Jocelyn leads Jalapeño through the dance of leadership, waiting for him to get to a place where he is open to influence.
The essence of true leadership is safety
The Cowgirl’s Code
Traditional values for troubled times
This is for you if…
🔥 You feel like you have to walk a fine line between being “likable” and being respected.
🔥 You’re tired of proving yourself and ready to be valued for who you are, not how much you do.
🔥 You struggle with saying no, setting limits, or speaking up without fear of backlash.
🔥 You want to lead with both power and grace—without watering yourself down.
🔥 You’re a woman leader, entrepreneur, or executive in a male-dominated space—and you’re ready to stop second-guessing yourself.
If any of this resonates, you are exactly where you need to be.
Why This Isn’t Just Another Leadership Program
Leadership training teaches you how to communicate, how to manage, how to influence.
But it rarely teaches you how to protect your time, energy, and self-worth.
It doesn’t prepare you for:
⚡ How to push back without being labeled “too much” or “too emotional.”
⚡ How to say no without fear of losing opportunities.
⚡ How to stand firm without sacrificing relationships.
⚡ How to hold your ground when you’re the only woman in the room.
That’s where this program is different.
This isn’t about fitting into leadership norms that weren’t designed for you.
It’s about expanding into the leader you were always meant to be.
Our Programs
Our in-person and online programs support you to:
- tap into your unique strengths and build the skills you need to tackle any challenge with grace and poise.
- learn how to communicate effectively at home and at work, set boundaries, and trust your instincts, all while having a blast and connecting with other like-minded women.
- develop the courage and resilience you need to succeed.
- redefine and demonstrate leadership for yourself and those you care about.
People-Pleaser to Cowgirl Confident
Learn how to lead without apology, without over-explaining, and without sacrificing yourself in the process.

On-ranch Retreats
I partner with horses to provide an escape from the city to a safe, soulful space to assist you to explore what’s kept you from unbridling your brilliance and striding forward into a life that reflects your core values.
We are planning some very exciting one-day, weekend and long weekend retreats in Blackie, only a half hours south of Calgary. Details coming soon.
The Cowgirl's Compass: 52 Core Values to Unbridle Your Brilliance
We make a thousand decisions every day—big ones, small ones, and the quiet ones no one sees. The Cowgirl’s Compass was created to help you make those decisions from your core values.
This 52-card Core Values Deck is for women who are ready to lead with clarity, courage, and compassion—from the inside out.
Each card gives you a powerful value to explore—plus a reflection prompt, a coaching question, and a simple practice to live it out.
Use it in your morning ritual, in coaching sessions, in hard conversations—or anytime you feel disconnected from who you really are.
This deck isn’t about perfection. It’s about alignment. It’s about coming home to your truth—and letting that truth lead.”
The Cowgirl’s Compass: Your guide to grounded, values-led living. Ready to ride?”
Location
Events are held primarily, though not exclusively, in southern Alberta.
Call or Text Us
(403) 369-8776
Email Us
jocelyn@thecowgirlscode.com

